Coloring 2010


Love it or hate it, 15-5519 is the color of the year.

Pantone, a professional color standards provider for the design industries, selects a color out of their widely used Pantone Matching System each year, which it then declares the color of the year ahead. In case you were wondering what the color of 2010 is, it’s turquoise. The blue-green hue we all either love – or hate with a passion, was chosen in part because of the sense of tropical escape and serenity the color evokes.

“[Turquoise] is believed to be a protective talisman, a color of deep compassion and healing… turquoise also represents an escape to many – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.” (Leatrice Eiseman, executive director of the Pantone Color Institute).

What is Pantone trying to say about the year ahead of us by naming what it openly regards as an “escapist color” for this new year? Is it an appropriate choice considering everything that’s happened and is currently happening around the globe? If turquoise is the color of serenity, then what’s the real color people are feeling this year?

Considering the nature and symbolism of 2009’s color of the year, this new one seems even further off the mark. Last year, Pantone chose the color Mimosa. Why? because the hue “speaks of enlightenment… a hue that sparks imagination and innovation.”… Is it too late to go back and swap colors of the year? If you ask me, 2010 is the year of innovation; 2010 is the year of persistence; 2010 is not the year we all imagine ourselves floating on the back of a boat in the Caribbean: it’s a nice notion, but I think 2010 is the year we all hunker down and working together, start digging ourselves out of the mess we’re in.

Agree? Disagree? I’d love to hear your thoughts.

Pantone’s official press release here