Here in the Omaha Metro Area, we recently had a surprise hail storm that struck parts of town. Realizing that homeowners effected by the storm would have a serious need for the construction and remodeling services that his company offers, Ryan Chappelear, owner of RC Remodeling contacted me for help with a project. Shortly after the storm, Ryan planned to canvas the areas of Omaha most effected by the storm with a simple marketing piece that communicated to homeowners on a personal level, informed them about the services he has to offer and urged them to contact the company for repairs to their home.
The project needed to be completed quickly, so copy was written and the flyer was designed, printed and delivered to Ryan within a few days. At the end of the following week, I learned that this simple marketing piece has been a huge success for RC Remodeling. By the end of the week following the storm, Ryan had 10 new roofing jobs as well as some deck repairs resulting directly from using the flyer. Just goes to show you that while timing definitely plays a role in your marketing decisions, marketing using print design components can still be extremely effective in meeting – or exceeding – your goals.
Do you have your own print marketing success story or advice/feedback to share? Leave a comment below!
In March 2011, Scott Creative was contacted by Ryan, owner of RC Remodeling, a residential restoration/remodeling business based in Omaha, Nebraska. Ryan approached us to design his newly formed business’ logo and a basic identity package. It was important to Ryan that his logo present his business as a professional, reliable source in the eyes of his customers, and accomplish that goal, we agreed that a cleanly designed, simple and contemporary logotype was the right solution.
The design process consisted of researching how similar businesses have branded themselves, finding our approach and then presenting Ryan with a series of comps that addressed the goals outlined in project. The logotype’s construction called for a contemporary sans-serif typeface that works well in various applications. Deciding on the Museo typeface, we then created a series of design concepts utilizing transparency and overlay as contemporary design elements.
After choosing one logotype for further development, we then implemented combinations of contemporary colors before arriving at this design. The finalized logotype scales nicely and works well across various platforms, whether in print or on-screen. The logotype, typefaces and additional branding elements are integrated into both a business card and a letterhead.