Newsweek Going Fully Digital in 2013

Newsweek on iPad

After 80 years in print, Newsweek recently announced it will cease all print publications at the end of this year. Newsweek will consolidate all of its existing publications into a single, worldwide edition named Newsweek Global, targeting a mobile audience.

“Exiting print is an extremely difficult moment for all of us,” says the company’s statement. “But as we head for the 80th anniversary of Newsweek next year we must sustain the journalism that gives the magazine its purpose—and embrace the all-digital future.”

While the publication’s print sales declined nearly 10 percent in the past year, its digital presence has seen significant growth. now attracts over 15 million unique visitors a month. With data from a recent Pew Research Study indicating that nearly 40 percent of Americans get their news from an online source and mobile device & tablet use growing exponentially, Newsweek felt the time was right for the transition to an all-digital format.

“In our judgment, we have reached a tipping point at which we can most efficiently and effectively reach our readers in all-digital format. This was not the case just two years ago. It will increasingly be the case in the years ahead,” (Baba Shetty, CEO).

The last print edition of Newsweek will be their December 31 issue.


Source: A Turn of the Page for Newsweek

Google Publishes ‘Think Quarterly’ Magazine for US Market

While the masses have to settle for an e-zine, a printed edition of Think Quarterly is available for a very select group of executives.

This quarter, Google released a B2B e-zine called Think Quarterly. Filled with relevant information from both Google staffers and other industry experts, Think Quarterly is intended to provide readers with interesting insights, conversations and outlooks on the digital future.

“We realized that a lot of our partners wanted access to the same kinds of insights and conversations that inform our decisions and strategies. So we wanted a way to bring that to life,” (Lisa Gevelber, Head of Global Ad Marketing, Google).

Offered for free to the masses, the “Innovation Issue”, which is the first of its kind in the US market, focuses on breaking molds and shaping the future. As an e-zine, the format is similar to a blog that allows users to painlessly browse through the publication by articles and their associated artwork. A click of the mouse opens the full article, revealing a clean layout with attractive pull quotes, additional illustrations/photography and links to similar articles.

“We tried to make Think Quarterly a mix of minds inside Google as well as heads of industry,”

What is undoubtedly sure to become a very coveted printed version of the publication is also available for a very select group of executives. Content aside, those who receive a print version of the premier issue will enjoy some very special tactile design features, including an embossed magnetic cover with accompanying magnetic poetry kit, heat-sensitive end paper and a blue ribbon fastener. These hardcover copies are personalized further by printing the recipient’s name on each individual copy. So far, there is no information on the quantity of the limited edition copies produced.

“We’re getting super positive reactions not just from the core clients but also other people reading the website. These ideas resonate with anyone who is trying to navigate this digital world,”

Read the inaugural issue of Think Quarterly here.

The Nebraska Your Senior Resource Guide

In April 2011, Scott Creative wrapped up another issue of the Nebraska Your Senior Resource Guide for long-time client, Chappelear Marketing Group. Scott Creative’s work on each issue includes sending out ad proofs to participating advertisers, providing assistance with ad design & revisions, the design & layout of each issue and then delivering the press-ready files to the printer for final production. My experience in publication design and layout allows me to provide CMG with a professional, organized and carefully executed design process from start to finish, and I have yet to miss a press date.

“Scott Creative has not only brought great value to my Company but has always exceeded expectations,” (Doug Chappelear, CMG Inc.).

The Your Senior Resource Guide – the YourSRG for short – provides a wealth of information concerning housing and health care solutions for older adults and their loved ones. Each guide is composed of relevant information regarding independent & assisted living, skilled nursing, adult day services, hospice and in-home care. Each guide is also made up of an extensive directory of hundreds of senior housing communities throughout the state of Nebraska, including phone numbers and addresses for each location. Production of the guide is made possible through the advertisements of some of the area’s preeminent senior housing and health care providers. The guide is distributed on a quarterly basis to hundreds of these communities and centers, including state area agencies on aging.

The Nebraska YourSRG is printed locally by Printco Graphics (Omaha, NE) on 50# offset paper, with an 80# gloss cover. Each quarterly issue is printed in black and white, with the exception of the cover and advertisements, which are printed in full color. For more information about the Your Senior Resource Guide, or for advertising inquiries, call 1-877-229-6238.

Food & Spirits Magazine

The tenth issue of Food & Spirits marks the sixth consecutive issue that Scott Creative has worked with the magazine.

For all of its locally driven content and creation, Food & Spirits Magazine (Omaha, NE) is without a doubt one of Omaha’s best resources for food, spirits, dining and industry-related news. I’ve worked with Erik, the publisher of Food & Spirits, on several issues of this publication. Time and time again, the in-depth discussions about goals and deadlines, the consequent hours of design, and the inevitable shuffling of the layout before press results in a final product that all contributors are proud to be a part of.

In the midst of the tenth issue of the magazine, Food & Spirits partnered with Pioneer Publishing, another well-known, locally owned publisher (home of the Reader). From the onset, Erik intended Scott Creative to be included as an ongoing contributor to the magazine and I’m fortunate to have the opportunity to continue working with them through this new partnership. This tenth issue is the culmination of what I believe is not only a sample of my best publication design to date, but also highlights the work of some fantastic local photographers and superb editorial from knowledgeable, local industry professionals.

If you live in the Omaha metro area, getting your hands on a copy is relatively easy. You can find the magazine in many bars & restaurants in Omaha – downtown in particular. Copies/subscriptions are also available here.