Coloring 2011

“Courageous. Confident. Vital. A brave new color, for a brave new world. Let the bold spirit of Honeysuckle infuse you, lift you and carry you through the year. It’s a color for every day – with nothing “everyday” about it,” (Pantone Color Institute)

Looking back at Pantone’s 2010 Color of the Year, turquoise, Pantone says the blue-green hue served as an escape from the many socioeconomic issues we faced over the past year. For many, 2010 was a long year fraught with numerous obstacles in our paths to business growth, stability or individual feelings of happiness and well-being. Considering these challenges, it’s no doubt that escapism was on the minds of many people.

With the 2011 Color of the Year, Pantone is doing their part to ensure the new year is different. Honeysuckle, which has been named Pantone’s 2011 Color of the Year, gives a much different representation of the year ahead. Encouraging and uplifting, Pantone says the dynamic, reddish-pink color emboldens us to face our everyday struggles with a new enthusiasm. It is meant to instill us with the confidence, the courage and the spirit that we all need to acquire – or maintain – to enthusiastically face the challenges of the year ahead.

“In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues,” (Leatrice Eiseman, executive director, Pantone Color Institute)

So even if you’re not a fan of pink, draw some inspiration from Honeysuckle. Pick yourself up, take a deep breath, remember the lessons you undoubtedly learned this past year and go forward with a new, revitalized vigor in 2011.

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Coloring 2010

Turquoise

Love it or hate it, 15-5519 is the color of the year.

Pantone, a professional color standards provider for the design industries, selects a color out of their widely used Pantone Matching System each year, which it then declares the color of the year ahead. In case you were wondering what the color of 2010 is, it’s turquoise. The blue-green hue we all either love – or hate with a passion, was chosen in part because of the sense of tropical escape and serenity the color evokes.

“[Turquoise] is believed to be a protective talisman, a color of deep compassion and healing… turquoise also represents an escape to many – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.” (Leatrice Eiseman, executive director of the Pantone Color Institute).

What is Pantone trying to say about the year ahead of us by naming what it openly regards as an “escapist color” for this new year? Is it an appropriate choice considering everything that’s happened and is currently happening around the globe? If turquoise is the color of serenity, then what’s the real color people are feeling this year?

Considering the nature and symbolism of 2009’s color of the year, this new one seems even further off the mark. Last year, Pantone chose the color Mimosa. Why? because the hue “speaks of enlightenment… a hue that sparks imagination and innovation.”… Is it too late to go back and swap colors of the year? If you ask me, 2010 is the year of innovation; 2010 is the year of persistence; 2010 is not the year we all imagine ourselves floating on the back of a boat in the Caribbean: it’s a nice notion, but I think 2010 is the year we all hunker down and working together, start digging ourselves out of the mess we’re in.

Agree? Disagree? I’d love to hear your thoughts.

Pantone’s official press release here