Battleship Posters Are a Hit for JWT

Ovi, a provider of a long list of applications for Nokia phones is now offering the classic game, Battleship, in their online store. To promote the new game, Nokia turned to full service ad agency, JWT Australia New Zealand to design a series of posters. JWT art directors Jordan Young, Steve Back, Murray Bransgrove and their creative team developed a series of posters that depict familiar seagoing vessels studded with gigantic red pegs that anyone who has played Battleship will instantly recognize. Each poster, which combines historic black and white imagery and iconic, larger than life red pegs should be a “hit” with those of us who grew up playing Battleship as well as newcomers now playing the game on Nokia’s mobile devices.

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