Timely Print Design Projects Pay Off

RC-Remodeling-Flyer-Front

Here in the Omaha Metro Area, we recently had a surprise hail storm that struck parts of town. Realizing that homeowners effected by the storm would have a serious need for the construction and remodeling services that his company offers, Ryan Chappelear, owner of RC Remodeling contacted me for help with a project. Shortly after the storm, Ryan planned to canvas the areas of Omaha most effected by the storm with a simple marketing piece that communicated to homeowners on a personal level, informed them about the services he has to offer and urged them to contact the company for repairs to their home.

RC-Remodeling-Flyer-Back

The project needed to be completed quickly, so copy was written and the flyer was designed, printed and delivered to Ryan within a few days.  At the end of the following week, I learned that this simple marketing piece has been a huge success for RC Remodeling. By the end of the week following the storm, Ryan had 10 new roofing jobs as well as some deck repairs resulting directly from using the flyer. Just goes to show you that while timing definitely plays a role in your marketing decisions, marketing using print design components can still be extremely effective in meeting – or exceeding – your goals.

Do you have your own print marketing success story or advice/feedback to share? Leave a comment below!

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Food & Spirits Magazine

The tenth issue of Food & Spirits marks the sixth consecutive issue that Scott Creative has worked with the magazine.

For all of its locally driven content and creation, Food & Spirits Magazine (Omaha, NE) is without a doubt one of Omaha’s best resources for food, spirits, dining and industry-related news. I’ve worked with Erik, the publisher of Food & Spirits, on several issues of this publication. Time and time again, the in-depth discussions about goals and deadlines, the consequent hours of design, and the inevitable shuffling of the layout before press results in a final product that all contributors are proud to be a part of.

In the midst of the tenth issue of the magazine, Food & Spirits partnered with Pioneer Publishing, another well-known, locally owned publisher (home of the Reader). From the onset, Erik intended Scott Creative to be included as an ongoing contributor to the magazine and I’m fortunate to have the opportunity to continue working with them through this new partnership. This tenth issue is the culmination of what I believe is not only a sample of my best publication design to date, but also highlights the work of some fantastic local photographers and superb editorial from knowledgeable, local industry professionals.

If you live in the Omaha metro area, getting your hands on a copy is relatively easy. You can find the magazine in many bars & restaurants in Omaha – downtown in particular. Copies/subscriptions are also available here.

 

 

Beyond Golf Print Ad

In early March ’11, we began working with a new client, Beyond Golf (La Vista, NE). Beyond Golf is a a unique Omaha Metro area sports bar that features the area’s best high definition indoor golf simulators and arcade games. Josh, an owner, approached us about designing a print advertisement and we were happy to help. He gave us a list of wants/needs for the advertisement and we designed an ad to his specifications.

The Highs & Lows of Self-Employment From a Solopreneur’s Perspective

So much has happened in this year alone it’s hard to believe that it’s been only 12 months since I took a very big, frightening leap and became a fully-fledged freelancer.

This month (November) marked my first-year anniversary as a solopreneur/freelancer. All I can say is wow, what a year it’s been. So much has happened in this year alone it’s hard to believe that it’s been only 12 months since I took a very big, frightening leap and became a fully-fledged freelancer. Since last September, I’ve started my own business, became a father and have since worked harder than I think I’ve ever worked in my life up to this point – all highs. I think most people would agree this past year has had it’s highs and lows (not just talking about the stock market). For me it certainly has, but I’m a the glass is half full kinda guy. Here’s a short year in review from Scott Creative:

Relationship Building

It’s not so much about growing the list of people and businesses comprising my address book, but meeting the interesting, determined business owners and professionals that have an interest in growing their business.

Probably the most successful thing that’s happened this year has come about through my ability to build on my past relationships while forging new ones: I think they call that networking. It’s not so much about growing the list of people and businesses comprising my address book, but meeting the interesting, determined business owners and professionals that have an interest in growing their business and recognize the opportunities that working with a creative professional such as myself can afford them. The continual, steady work provided by many of these business owners and professionals – who are now clients of mine – has kept me busy this past year; a number of direct mail/marketing pieces for Ironwood Golf & Country Club, multiple website design contracts for Whettstone Business Solutions (Bellevue Chamber of Commerce, the Indian Center and Carson Wealth Management), an ongoing brochure project for Design Associates, Inc., as well as the opportunity to act as lead designer for one of the most progressive magazines in O-town: Food & Spirits Magazine. This past August, I had the opportunity to meet with a wonderful woman, Tonya Ward of Energy Rescue: a small non-profit with some big potential. This new working relationship has come to fruition over the past few months and I’m so glad to have the opportunity to be working with an organization with so much potential.

Building On the Future

Earlier this year I joined the Greater Omaha Chamber of Commerce, which I have to say is one of the greatest investments I’ve made in my business thus far.

While I have many past relationships to thank for my ability to move onward with Scott Creative, I’ve sometimes downplayed or have been just too damn busy to remember how important it is to get out there, meet people and market the design services I’m able to offer a wide range of clients – primarily small business owners. That’s not to say I haven’t gotten around though: earlier this year I joined the Greater Omaha Chamber of Commerce, which I have to say is one of the greatest investments I’ve made in my business thus far. The number of networking and educational opportunities supported by the chamber and offered monthly to their members is staggering: they have kept my calendar full week to week. Maybe I haven’t attended all the events that I wish I would have, but I’m glad that I was able to attend the ones I did. Meeting other local business-owners and professionals in the community has been a great experience, creating relationships that I’m sure will just continue to grow.
As I’m working on this blog now, the new, revised Scott Creative ‘Marketing Machine’ is underway as well. I’ll be releasing a newsletter each month that sheds light on pressing design-related questions, design world news, etc. for my clients and those that I’ve met along the way. If you’d like to sign up, shoot me an email and I’ll add you to the list: scottcreativedesign@gmail.com. The Scott Creative website will also be up in the following month as well, so make sure to check that out here: http://www.scottcreativedesign.com. This is all being done in an effort to increase my visibility and make it easier for clients and prospects alike to understand what Scott Creative is all about: giving the small business owner an edge in this competitive marketplace by enhancing their visual communications: in short, making your business look good for your clients and prospects.

Getting Over My Mistakes

I’m still trying to find my ‘center’: that sense of balance that should come naturally when a business is doing well.

While I like to say that overall it’s been a successful year, that’s not to say it hasn’t been one without a few speed bumps and road blocks – ones that I, as a business owner, put up. I’m still trying to find my ‘center’: that sense of balance that should come naturally when a business is doing well. I often find myself going though extremes of very productive weeks, only to follow them with very very slow weeks… and I know it’s my own doing. While it’s easy to blame it on outside forces in this economic climate that we’re treading through right now, it’s been an eye-opening experience in identifying what I’ve done that’s worked as well as what I haven’t done to grow my business.

Wrap It Up
In summary, yes – things have been tough, but there’s been plenty of bright spots this year to make this freefall into freelancing worth all the effort. And while we start closing out 2009 (I think I just threw up a little bit), I’m excited to see what 2010 has in store for all of us.