Unisource, The Print Council and the Relevance of Print Media

Businesses rooted in the print industry are passionate about role print plays and don’t have any plans to back down in the face of the digital age any time soon. This is evident in the ongoing Power of Print campaign by media giants Time Inc., Conde Nast, Hearst Meredith Corp. and Wenner Media. Starting in May 2010 (April for weeklies), the $90-million campaign aims to inform readers and advertisers alike about the steadfast relevance of printed media.

This August, Unisource Worldwide Inc., one of the largest distributors of printing and imaging papers, packaging, supplies and equipment in North America, showed just how relevant they feel the print industry still is by announcing their commitment to match any $100,000 grant to the Print Council made by any additional members of the group up to September 30, 2010.

“This partnership demonstrates Unisource’s commitment to educating both our own printing industry as well as the creative design, media and marketing communities about why they should continue to include print in their overall marketing mix,” (Al Dragone, CEO, Unisource Worldwide Inc.).

Made possible through the donations by sponsors such as the U.S. Postal Service, Heidelberg USA, Hewlett-Packard, Mohawk Fine Papers and a number of others, the Print Council has worked to promote, develop and advance the market for print media through education, awareness and research for a number of years. A free newsletter provided by the Print Council, Print in the Mix, informs consumers and industry professionals about the great influence of print media through case studies and research.

Draw Me a Picture

Cover of Visual Miscellaneum

David McCandless' latest book explores some of the biggest stories of our time through a series of creative charts, graphs and pictograms

If there was ever a year categorized by information overload, 2009 has been it. The media continually bombarded us with H1N1 outbreak numbers, statistics on the growing federal deficit and increases in unemployment – sometimes all day, everyday.

Thankfully, over the last year, David McCandless has been exploring the possibilities of story-telling through charts to make all this information a little more interesting. The fruit of his efforts, along with contributions by many additional designers can now be found in The Visual Miscellaneum: A Colorful Guide to the World’s Most Consequential Trivia. The book is a collection of graphs, charts and illustrations that creatively visualize relationships and data. It covers a broad range of statistical data: including global media scare stories, differences between political beliefs, our guilty pleasures and even includes a maps of different internet search terms based on geographic location.

According to Amazon.com, the book is a “unique, groundbreaking look at the modern information age, helping readers make sense of the countless statistics and random facts that constantly bombard us.” If you didn’t get your information overload fix this past year, it’s not too late: check out some pages out of McCandless’ book here.

Visual Miscellaneum Chart

A chart from McCandless' book focusing on some of the largest media scares over the last few years.