Scott Creative recently worked with Food & Spirits Magazine to wrap up the magazine’s 11th issue. Putting together a magazine may seem like a daunting task considering all the preparation, planning and attention to detail that’s involved, but working with FSM has always been a rewarding experience.
The challenges of magazine layout are numerous: working within the restraints of a final page count, collecting editorial and photos, making image and text work together to create interesting page layouts – just to name a few. In the end though, it’s tough to beat the smell of a freshly pressed magazine – not to mention the pride all those involved in the process feel after seeing it for the first time.
I’m proud of this most recent issue of FSM and it has plenty to offer readers. Aside from a healthy dose of local food, spirits and industry-related news, readers will find several interesting articles covering a wide range of topics. Look for your free copy at your favorite bar or restaurant in the Omaha Metro area this April.
Over the last year, I’ve helped client Oakwood Country Club with several of their monthly newsletters, direct mail pieces, print advertisements and trade show displays. In early November, 2011, Scott Creative designed of a bridal packet for the club’s ongoing marketing needs. This marketing piece provides more information on what this historic country club in the Kansas City area has to offer families in search of a venue for a wedding.
An interior page from the Oakwood bridal packet.
Complete with photos of previous engagements that show options for both outdoor and indoor receptions, the tastefully-designed packet is complete with more information on seasonal menu and buffet options, as well as more information on the venue. Eight pages in total, the full-color booklet folds to a finished, half-letter size (5.5″ x 8.5″) and was completed within a week of the staff’s request.
For several months, Scott Creative has been assisting Oakwood Country Club (Kansas City, Missouri) with their marketing and communications needs. My work for this client includes trade show banner designs, print advertisements and now, their club newsletter. In June 2011, I began evaluating their newsletter and identifying areas of improvement in this vital piece of communication.
What I learned from conversations with general manager, Chris B., is that what Oakwood needed was a monthly newsletter with a professional feel that engaged their members. Once a new design template was approved, work on the July 2011 was underway. My wife, Sarah (S. Scott Photography) and I traveled to Kansas City to shoot staff photos for the newsletter, as well as photos of the course, clubhouse and surroundings for use in future marketing/communications materials.
This new design is intended to help Oakwood connect and communicate with their club’s members in a way the previous version was unable to. A clean, three-column layout includes staff articles accompanied by photos, information on upcoming events, photo galleries of previous events and a monthly calendar. Printed on tabloid size paper, the newsletter is saddle stitched, folded and then mailed to Oakwood Country Club’s members.
In April 2011, Scott Creative wrapped up another issue of the Nebraska Your Senior Resource Guide for long-time client, Chappelear Marketing Group. Scott Creative’s work on each issue includes sending out ad proofs to participating advertisers, providing assistance with ad design & revisions, the design & layout of each issue and then delivering the press-ready files to the printer for final production. My experience in publication design and layout allows me to provide CMG with a professional, organized and carefully executed design process from start to finish, and I have yet to miss a press date.
“Scott Creative has not only brought great value to my Company but has always exceeded expectations,” (Doug Chappelear, CMG Inc.).
The Your Senior Resource Guide – the YourSRG for short – provides a wealth of information concerning housing and health care solutions for older adults and their loved ones. Each guide is composed of relevant information regarding independent & assisted living, skilled nursing, adult day services, hospice and in-home care. Each guide is also made up of an extensive directory of hundreds of senior housing communities throughout the state of Nebraska, including phone numbers and addresses for each location. Production of the guide is made possible through the advertisements of some of the area’s preeminent senior housing and health care providers. The guide is distributed on a quarterly basis to hundreds of these communities and centers, including state area agencies on aging.
The Nebraska YourSRG is printed locally by Printco Graphics (Omaha, NE) on 50# offset paper, with an 80# gloss cover. Each quarterly issue is printed in black and white, with the exception of the cover and advertisements, which are printed in full color. For more information about the Your Senior Resource Guide, or for advertising inquiries, call 1-877-229-6238.
The tenth issue of Food & Spirits marks the sixth consecutive issue that Scott Creative has worked with the magazine.
For all of its locally driven content and creation, Food & Spirits Magazine (Omaha, NE) is without a doubt one of Omaha’s best resources for food, spirits, dining and industry-related news. I’ve worked with Erik, the publisher of Food & Spirits, on several issues of this publication. Time and time again, the in-depth discussions about goals and deadlines, the consequent hours of design, and the inevitable shuffling of the layout before press results in a final product that all contributors are proud to be a part of.
In the midst of the tenth issue of the magazine, Food & Spirits partnered with Pioneer Publishing, another well-known, locally owned publisher (home of the Reader). From the onset, Erik intended Scott Creative to be included as an ongoing contributor to the magazine and I’m fortunate to have the opportunity to continue working with them through this new partnership. This tenth issue is the culmination of what I believe is not only a sample of my best publication design to date, but also highlights the work of some fantastic local photographers and superb editorial from knowledgeable, local industry professionals.
If you live in the Omaha metro area, getting your hands on a copy is relatively easy. You can find the magazine in many bars & restaurants in Omaha – downtown in particular. Copies/subscriptions are also available here.