Own a Kindle?; On the waiting list for a Nook? If you’re a proud owner of either one of these popular e-readers, or simply just like to read, then you’re in for a real treat: in early December, an organization consisting of some of the magazine industry’s largest publishers (Time Inc., Conde Nast, Hearst and Meredith Corp.) unveiled their intentions to develop a new digital storefront, ‘Next Issue Media’ which will give readers access to well-read publications on a variety of digital devices they own. With these publishers collectively representing an audience that’s 140 million readers strong, this news is bound to turn some heads.
“For the consumer, this digital initiative will provide access to an extraordinary selection of engaging content products, all customized for easy download on the device of their choice, including smartphones, e-readers and laptops.” (John Squires, Executive VP, Time Inc.)
Participating publishers have stated their venture is composed of a four-point plan:
- to create a highly featured, common reading application capable of rendering the distinctive look and feel of each publication;
- to create a robust publishing platform optimized for multiple devices;
- to create a digital storefront offering a large selection of reading options; and
- to create a selection of advertising opportunities.
Though I personally believe nothing beats the look and feel of a real magazine in your hands, it would be nice to get rid of the big pile of them I’ve been hoarding in the corner…
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