Good headline, right? Unfortunately, I can’t take the credit: it’s the title of a new book by Tim Brown, President & CEO of IDEO. I’m particularly excited about this book because of everything I’ve heard about it. It’s not only an exploration into the design thinking process, but a guide to start thinking on an innovative scale.
We all know that true innovations aren’t typically the results of a few minutes of deep thought. Rather, they’re the result of an intensive thought processes with the underlying purpose of bringing about progressive change. These innovations exist across multiple areas of design and they are known for making our lives better: in the cars we drive, the buildings we work or live in, the clothes we wear, and the different brands and messages we encounter day to day. In his new book Change by Design, Brown introduces the method and needs behind every design, and provides real world examples.
There are many reasons for to read this book. According to the IDEO website:
“Design thinking is not just applicable to so-called creative industries or people who work in the design field…This book is for creative business leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.”
If you’re a leader seeking to innovate through your business, product or service, I encourage you to look more into this book and see how you stand to benefit – I’m getting started today.
“Just as energy is the basis of life itself…so is innovation the vital spark of all human change, improvement and progress”
– Ted Levitt
More info on the book here.