Impressions by Kathleen specializes in unique maternity, birthing, newborn, family, senior and wedding photography. After helping Kathleen bring a face to her brand with a new logo earlier this year, I recently wrapped up designs for a poster, rack card and vehicle graphics. In addition to the design itself, Scott Creative also developed the copy for each piece.
The copy reads: “Specializing in unique maternity, birthing, newborn, family, senior and wedding photography, Impressions by Kathleen puts the wow factor in life’s most precious moments. Our photography packages give you the choice to print as you wish for memories that last a lifetime! To book an appointment or request more information, contact us today!”
The posters, rack cards and rack card displays were printed by Digital Express, a digital printing shop in Omaha, Nebraska.
Scott Creative recently designed a new logo for Impressions by Kathleen, a photography studio located in Council Bluffs, IA. Kathleen, new small business owner and professional photographer, knew what she was after when she approached us to help her brand her business. Kathleen told us she wanted a fresh, friendly and creative logo that speaks for the unique, professional work that she does – and we were happy to oblige.
The final design is a contemporary logo that combines feelings of excitement and a professional, established demeanor. A simplified camera lens is combined with an exclamation mark to create an identity that can be used singly or in combination with the larger logo. The use of the exclamation mark is indicative of the positive reactions clients will have to the studio’s work; the ‘wow’ factor inherent to the studio’s professional grade photos.
The studio intends to use this logo in future marketing and advertising collateral, in both print and web applications.