Mmmazing Packaging, Design for M&M’s Global Brand

Designworks the design studio at New York City’s BBDO advertising agency, recently worked with Mars Inc.to develop a comprehensive global brand book for M&M’s, a printed piece that merges five marketing components of the company (identity, packaging, communications, tone of voice and characters) into one package. What Designworks did was produce a fun, beautifully designed piece for use by M&M’s global marketing directors and creatives for branding purposes.

The packaged set is composed of five separate books or guides, each with a colored cover of M&M’s candies, provides insight into an individual marketing program and is accompanied by additional resources on DVD. All five books fit neatly in a bookshelf box with a die cut allowing dozens of M&M’s to peek through.

Additional Links & Media

The Art of Building a Brand: CEOs from BBDO Worldwide, Global Fluency, Stanton Crenshaw Communications & More on the Secrets Behind Successful Branding Strategies (Inside the Minds Series)
Box Bottle Bag: The World’s Best Package Designs
Package Design Book
Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work