In March 2011, Scott Creative was contacted by Ryan, owner of RC Remodeling, a residential restoration/remodeling business based in Omaha, Nebraska. Ryan approached us to design his newly formed business’ logo and a basic identity package. It was important to Ryan that his logo present his business as a professional, reliable source in the eyes of his customers, and accomplish that goal, we agreed that a cleanly designed, simple and contemporary logotype was the right solution.
The design process consisted of researching how similar businesses have branded themselves, finding our approach and then presenting Ryan with a series of comps that addressed the goals outlined in project. The logotype’s construction called for a contemporary sans-serif typeface that works well in various applications. Deciding on the Museo typeface, we then created a series of design concepts utilizing transparency and overlay as contemporary design elements.
After choosing one logotype for further development, we then implemented combinations of contemporary colors before arriving at this design. The finalized logotype scales nicely and works well across various platforms, whether in print or on-screen. The logotype, typefaces and additional branding elements are integrated into both a business card and a letterhead.