Timely Print Design Projects Pay Off

RC-Remodeling-Flyer-Front

Here in the Omaha Metro Area, we recently had a surprise hail storm that struck parts of town. Realizing that homeowners effected by the storm would have a serious need for the construction and remodeling services that his company offers, Ryan Chappelear, owner of RC Remodeling contacted me for help with a project. Shortly after the storm, Ryan planned to canvas the areas of Omaha most effected by the storm with a simple marketing piece that communicated to homeowners on a personal level, informed them about the services he has to offer and urged them to contact the company for repairs to their home.

RC-Remodeling-Flyer-Back

The project needed to be completed quickly, so copy was written and the flyer was designed, printed and delivered to Ryan within a few days.  At the end of the following week, I learned that this simple marketing piece has been a huge success for RC Remodeling. By the end of the week following the storm, Ryan had 10 new roofing jobs as well as some deck repairs resulting directly from using the flyer. Just goes to show you that while timing definitely plays a role in your marketing decisions, marketing using print design components can still be extremely effective in meeting – or exceeding – your goals.

Do you have your own print marketing success story or advice/feedback to share? Leave a comment below!

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Draw Me a Picture

Cover of Visual Miscellaneum

David McCandless' latest book explores some of the biggest stories of our time through a series of creative charts, graphs and pictograms

If there was ever a year categorized by information overload, 2009 has been it. The media continually bombarded us with H1N1 outbreak numbers, statistics on the growing federal deficit and increases in unemployment – sometimes all day, everyday.

Thankfully, over the last year, David McCandless has been exploring the possibilities of story-telling through charts to make all this information a little more interesting. The fruit of his efforts, along with contributions by many additional designers can now be found in The Visual Miscellaneum: A Colorful Guide to the World’s Most Consequential Trivia. The book is a collection of graphs, charts and illustrations that creatively visualize relationships and data. It covers a broad range of statistical data: including global media scare stories, differences between political beliefs, our guilty pleasures and even includes a maps of different internet search terms based on geographic location.

According to Amazon.com, the book is a “unique, groundbreaking look at the modern information age, helping readers make sense of the countless statistics and random facts that constantly bombard us.” If you didn’t get your information overload fix this past year, it’s not too late: check out some pages out of McCandless’ book here.

Visual Miscellaneum Chart

A chart from McCandless' book focusing on some of the largest media scares over the last few years.

Change by Design: How Design Thinking Transforms Organizations & Inspires Innovations

Change By Design Book Cover

Tim Brown's new book, "Change By Design"

Good headline, right? Unfortunately, I can’t take the credit: it’s the title of a new book by Tim Brown, President & CEO of IDEO. I’m particularly excited about this book because of everything I’ve heard about it. It’s not only an exploration into the design thinking process, but a guide to start thinking on an innovative scale.

We all know that true innovations aren’t typically the results of a few minutes of deep thought. Rather, they’re the result of an intensive thought processes with the underlying purpose of bringing about progressive change. These innovations exist across multiple areas of design and they are known for making our lives better: in the cars we drive, the buildings we work or live in, the clothes we wear, and the different brands and messages we encounter day to day. In his new book Change by Design, Brown introduces the method and needs behind every design, and provides real world examples.

There are many reasons for to read this book. According to the IDEO website:

“Design thinking is not just applicable to so-called creative industries or people who work in the design field…This book is for creative business leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.”

If you’re a leader seeking to innovate through your business, product or service, I encourage you to look more into this book and see how you stand to benefit – I’m getting started today.

“Just as energy is the basis of life itself…so is innovation the vital spark of all human change, improvement and progress”
– Ted Levitt

More info on the book here.