Battleship Posters Are a Hit for JWT

Ovi, a provider of a long list of applications for Nokia phones is now offering the classic game, Battleship, in their online store. To promote the new game, Nokia turned to full service ad agency, JWT Australia New Zealand to design a series of posters. JWT art directors Jordan Young, Steve Back, Murray Bransgrove and their creative team developed a series of posters that depict familiar seagoing vessels studded with gigantic red pegs that anyone who has played Battleship will instantly recognize. Each poster, which combines historic black and white imagery and iconic, larger than life red pegs should be a “hit” with those of us who grew up playing Battleship as well as newcomers now playing the game on Nokia’s mobile devices.

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Name That Font

the Font Game as it appears on the iPhone & iPod Touch

The Font Game challenges players to correctly identify 34 fonts as quickly as they can.

Being a designer myself, my hope is that I could name more fonts than someone who doesn’t share my profession, or at the very least name as many as the digits on each hand. Comes with the job, right? That’s not to say there isn’t a myriad of people out there that simply have a love of type and want to prove their dedication to themselves – or someone else.
Maybe you’re like me and occasionally build on your knowledge of the ever-increasing library of fonts out there; maybe you’re interested in just learning a little more about typography in an unobtrusive way; maybe you’re already a sucker for all things type related; whatever the case may be, now there’s a game for you. The aptly titled Font Game, an application for the iPhone and iPod touch, which can also be played online, challenges players to identify 34 fonts in as little time as possible – your score depends on it.

Go ahead; try it out and add at least a few more fonts to your ‘typographic repertoire’ – you’ll find there’s a lot more out there than Times, Arial and Courier… you want me to keep going?