Food & Spirits Issue 12 Design

FSM #12 Cover Design

In September, I wrapped up the design and layout of the 12th issue of Food & Spirits Magazine. I’ve been fortunate to have the opportunity to work with the FSM’s publisher, Erik Totten, on several issues, but I have to say that this one in particular was one of my favorites to work on.

FSM #12 Contents Page
In addition to fantastic articles (written by Michael Campbell, Dan Crowell, John Finocchiaro and Ann Summers, to name a few) and mouthwatering photography (by Jacob Herrman and Jessica Orth), what makes this issue particularly special is an activity book section which includes an image search, dot-to-dot and color by number (all illustrated by Jeff King). The 12th issue also marks another first for the magazine: a paper doll and collector’s card found on a die cut insert.

FSM #12 Spread
It was a real pleasure working on this latest installment of one of the best local magazines in the area. Look for your own copy in and around the Omaha metro today!

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Food & Spirits Magazine No.11 Design

FSM11 Cover Image

Scott Creative recently worked with Food & Spirits Magazine to wrap up the magazine’s 11th issue. Putting together a magazine may seem like a daunting task considering all the preparation, planning and attention to detail that’s involved, but working with FSM has always been a rewarding experience.

The challenges of magazine layout are numerous: working within the restraints of a final page count, collecting editorial and photos, making image and text work together to create interesting page layouts – just to name a few. In the end though, it’s tough to beat the smell of a freshly pressed magazine – not to mention the pride all those involved in the process feel after seeing it for the first time.

I’m proud of this most recent issue of FSM and it has plenty to offer readers. Aside from a healthy dose of local food, spirits and industry-related news, readers will find several interesting articles covering a wide range of topics. Look for your free copy at your favorite bar or restaurant in the Omaha Metro area this April.

FSM Contents Page Image

FSM Editorial Page Image

FSM Editorial Page Image 2

 

The Highs & Lows of Self-Employment From a Solopreneur’s Perspective

So much has happened in this year alone it’s hard to believe that it’s been only 12 months since I took a very big, frightening leap and became a fully-fledged freelancer.

This month (November) marked my first-year anniversary as a solopreneur/freelancer. All I can say is wow, what a year it’s been. So much has happened in this year alone it’s hard to believe that it’s been only 12 months since I took a very big, frightening leap and became a fully-fledged freelancer. Since last September, I’ve started my own business, became a father and have since worked harder than I think I’ve ever worked in my life up to this point – all highs. I think most people would agree this past year has had it’s highs and lows (not just talking about the stock market). For me it certainly has, but I’m a the glass is half full kinda guy. Here’s a short year in review from Scott Creative:

Relationship Building

It’s not so much about growing the list of people and businesses comprising my address book, but meeting the interesting, determined business owners and professionals that have an interest in growing their business.

Probably the most successful thing that’s happened this year has come about through my ability to build on my past relationships while forging new ones: I think they call that networking. It’s not so much about growing the list of people and businesses comprising my address book, but meeting the interesting, determined business owners and professionals that have an interest in growing their business and recognize the opportunities that working with a creative professional such as myself can afford them. The continual, steady work provided by many of these business owners and professionals – who are now clients of mine – has kept me busy this past year; a number of direct mail/marketing pieces for Ironwood Golf & Country Club, multiple website design contracts for Whettstone Business Solutions (Bellevue Chamber of Commerce, the Indian Center and Carson Wealth Management), an ongoing brochure project for Design Associates, Inc., as well as the opportunity to act as lead designer for one of the most progressive magazines in O-town: Food & Spirits Magazine. This past August, I had the opportunity to meet with a wonderful woman, Tonya Ward of Energy Rescue: a small non-profit with some big potential. This new working relationship has come to fruition over the past few months and I’m so glad to have the opportunity to be working with an organization with so much potential.

Building On the Future

Earlier this year I joined the Greater Omaha Chamber of Commerce, which I have to say is one of the greatest investments I’ve made in my business thus far.

While I have many past relationships to thank for my ability to move onward with Scott Creative, I’ve sometimes downplayed or have been just too damn busy to remember how important it is to get out there, meet people and market the design services I’m able to offer a wide range of clients – primarily small business owners. That’s not to say I haven’t gotten around though: earlier this year I joined the Greater Omaha Chamber of Commerce, which I have to say is one of the greatest investments I’ve made in my business thus far. The number of networking and educational opportunities supported by the chamber and offered monthly to their members is staggering: they have kept my calendar full week to week. Maybe I haven’t attended all the events that I wish I would have, but I’m glad that I was able to attend the ones I did. Meeting other local business-owners and professionals in the community has been a great experience, creating relationships that I’m sure will just continue to grow.
As I’m working on this blog now, the new, revised Scott Creative ‘Marketing Machine’ is underway as well. I’ll be releasing a newsletter each month that sheds light on pressing design-related questions, design world news, etc. for my clients and those that I’ve met along the way. If you’d like to sign up, shoot me an email and I’ll add you to the list: scottcreativedesign@gmail.com. The Scott Creative website will also be up in the following month as well, so make sure to check that out here: http://www.scottcreativedesign.com. This is all being done in an effort to increase my visibility and make it easier for clients and prospects alike to understand what Scott Creative is all about: giving the small business owner an edge in this competitive marketplace by enhancing their visual communications: in short, making your business look good for your clients and prospects.

Getting Over My Mistakes

I’m still trying to find my ‘center’: that sense of balance that should come naturally when a business is doing well.

While I like to say that overall it’s been a successful year, that’s not to say it hasn’t been one without a few speed bumps and road blocks – ones that I, as a business owner, put up. I’m still trying to find my ‘center’: that sense of balance that should come naturally when a business is doing well. I often find myself going though extremes of very productive weeks, only to follow them with very very slow weeks… and I know it’s my own doing. While it’s easy to blame it on outside forces in this economic climate that we’re treading through right now, it’s been an eye-opening experience in identifying what I’ve done that’s worked as well as what I haven’t done to grow my business.

Wrap It Up
In summary, yes – things have been tough, but there’s been plenty of bright spots this year to make this freefall into freelancing worth all the effort. And while we start closing out 2009 (I think I just threw up a little bit), I’m excited to see what 2010 has in store for all of us.