After 80 years in print, Newsweek recently announced it will cease all print publications at the end of this year. Newsweek will consolidate all of its existing publications into a single, worldwide edition named Newsweek Global, targeting a mobile audience.
“Exiting print is an extremely difficult moment for all of us,” says the company’s statement. “But as we head for the 80th anniversary of Newsweek next year we must sustain the journalism that gives the magazine its purpose—and embrace the all-digital future.”
While the publication’s print sales declined nearly 10 percent in the past year, its digital presence has seen significant growth. TheDailyBeast.com now attracts over 15 million unique visitors a month. With data from a recent Pew Research Study indicating that nearly 40 percent of Americans get their news from an online source and mobile device & tablet use growing exponentially, Newsweek felt the time was right for the transition to an all-digital format.
“In our judgment, we have reached a tipping point at which we can most efficiently and effectively reach our readers in all-digital format. This was not the case just two years ago. It will increasingly be the case in the years ahead,” (Baba Shetty, CEO).
The last print edition of Newsweek will be their December 31 issue.
For the past 47 years, Graphic Design USA (GDUSA) has held its Annual Print Design Survey in an effort to understand more about the continuous, influential role of print design. These days there’s a lot of talk about the death of print – fortunately, GDUSAs latest findings conclude otherwise: print design today remains an essential component of business’ marketing and advertising efforts.
“Print is just another piece of the marketing communications puzzle… print feeds off of internet and internet feeds off of print.” John Danek, Danek Designs!
According to the 47th Annual Print Design Survey, print and collateral materials continue to be a major source of work for graphic designers. Over 90 percent of survey participants (GDUSA readers) indicated that they design for print in addition to other mediums, and that print projects take up nearly 70 percent of their time. The design of brochures/collateral, direct mail pieces, promotional material and print advertising are all found in the report’s top ten print projects that designers have worked on in the last year.
“While digital and web are becoming more dominant, printed pieces still have a great importance in every line of business.” Christie Denk, CMD Graphics
In addition to designing a wide range of printed materials, the survey also indicates that designers are also buying for print at a growing rate. A resounding majority of participants – 88 percent – answered that they bought or specified printing during the past year. These designers are also increasingly turning to digital short-run printing as an alternative to traditional printing. In fact, 79 percent of survey respondents answered that they buy or specify digital short-run printing. Their reasons for doing so are also indicated in the survey: digital short-run printing is ideal if one is looking for fast turnaround, affordability and the ease of workflow.
A group comprising some of the magazine industry's largest publishers have made plans to create a digital storefront catering to owners of e-readers & other digital devices.
Own a Kindle?; On the waiting list for a Nook? If you’re a proud owner of either one of these popular e-readers, or simply just like to read, then you’re in for a real treat: in early December, an organization consisting of some of the magazine industry’s largest publishers (Time Inc., Conde Nast, Hearst and Meredith Corp.) unveiled their intentions to develop a new digital storefront, ‘Next Issue Media’ which will give readers access to well-read publications on a variety of digital devices they own. With these publishers collectively representing an audience that’s 140 million readers strong, this news is bound to turn some heads.
“For the consumer, this digital initiative will provide access to an extraordinary selection of engaging content products, all customized for easy download on the device of their choice, including smartphones, e-readers and laptops.” (John Squires, Executive VP, Time Inc.)
Participating publishers have stated their venture is composed of a four-point plan:
to create a highly featured, common reading application capable of rendering the distinctive look and feel of each publication;
to create a robust publishing platform optimized for multiple devices;
to create a digital storefront offering a large selection of reading options; and
to create a selection of advertising opportunities.
Though I personally believe nothing beats the look and feel of a real magazine in your hands, it would be nice to get rid of the big pile of them I’ve been hoarding in the corner…