Here in the Omaha Metro Area, we recently had a surprise hail storm that struck parts of town. Realizing that homeowners effected by the storm would have a serious need for the construction and remodeling services that his company offers, Ryan Chappelear, owner of RC Remodeling contacted me for help with a project. Shortly after the storm, Ryan planned to canvas the areas of Omaha most effected by the storm with a simple marketing piece that communicated to homeowners on a personal level, informed them about the services he has to offer and urged them to contact the company for repairs to their home.
The project needed to be completed quickly, so copy was written and the flyer was designed, printed and delivered to Ryan within a few days. At the end of the following week, I learned that this simple marketing piece has been a huge success for RC Remodeling. By the end of the week following the storm, Ryan had 10 new roofing jobs as well as some deck repairs resulting directly from using the flyer. Just goes to show you that while timing definitely plays a role in your marketing decisions, marketing using print design components can still be extremely effective in meeting – or exceeding – your goals.
Do you have your own print marketing success story or advice/feedback to share? Leave a comment below!