In January 2011, we were contacted by the Service Learning Academy, a non-profit organization located on the University of Nebraska, Omaha campus that coordinates various community service events. The mission of the academy is to facilitate collaborative partnerships between the university and the surrounding community for the purpose of enhancing student learning, advancing community service and participation in initiatives that foster engaged citizenship.
With plans to employ an e-newsletter to better communicate with the thousands of past student, faculty and alumni volunteers that have participated in service learning events in the past, the organization felt a logo was necessary to communicate with such a large, diverse group of people. We listened to their wants and needs, and then got to work creating a design we felt appropriately communicated the service-oriented message of the academy.
“We wanted something that was both professional and fun… something that would attract both students and volunteers of all ages.” (Staff Member, Service Learning Academy)
We explored a variety of different designs implementing different symbols and compositions before deciding on this final mark. Implementing simple, but strong typography and the use of illustration/imagery, it communicates the service-oriented position of the organization in a fun, fresh way. The image of a bent nail serves a two-fold purpose; to form the letter ‘v’ in ‘serve’, and as a figurative representation of the contributions made by thousands of university students, staff and alumni. The name itself calls on students, faculty and alumni of the university to take part in the organization’s service-oriented projects. A simple red and black color scheme coordinates with the university’s existing identity and communications.