Does Trouble at The Times-Picayune Signal the End of Daily Newspapers?

Times-Picayune Newspaper

Very soon, New Orleans could become the first major city in the U.S. to not offer a daily paper. Beginning this fall, Advance Publications, Inc., owner of the 175-year-old Times-Picayune newspaper has plans to offer the paper only three days a week.

“Almost nine million people visit New Orleans every year. What message is sent when there is no daily local paper to provide the news, sports, and local information that these visitors need?” (Ralph Brennan, President of the Ralph Brennan Restaurant Group)

In response to the announcement, New Orleans metro area advertisers and businesses are fighting the measure by joining The Times-Picayune Citizens’ Group and urging that the newspaper remain a daily publication. Advertisers and local business leaders say that the daily paper is a key contributor to the success of their individual businesses and to the economic vitality of New Orleans. The Times-Picayune reaches 75% of the New Orleans population every day.

“For this city to be considered a major U.S. market in the eyes of international companies, the Times-Picayune‘s daily printing is critical.” (Tiffany Adler, Vice President of Coleman E. Adler & Son)

While that may not mean much to you if you’re not a local, could this be a sign of things to come elsewhere? If your local paper made a similar move, how would it affect businesses and advertisers in your area? Leave a comment below!

Sources
Will the Newspaper Industry Save Itself by Reinventing Online Advertising?
Major Advertisers Join Citizens’ Group to Save Times-Picayune, Urge Owners to Print Seven Days

Think Ink

Ecofont Image

Ecofont is a green typeface that aims to save both money and resources through its use.

There are a growing variety of options out there for businesses and people seeking to save money on their production costs: papers made with various percentages of post-consumer waste and soy based inks are both leaving a reduced impact on the environment, but not many of us have considered how our typeface choices could have a similar effect.

Ecofont, a typeface by Dutch marketing firm Spranq, was designed to use less ink in production than other typefaces, in effect saving both money and resources. Based on the sans-serif typeface Bitstream Vera, Ecofont incorporates a number of tiny holes – each about a fifth of a 10-point – into the typeface’s existing characters. Upon printing, excess ink bleeds into these tiny spaces producing the same effect as the typeface it originates from, but results in less ink on the page.

If less ink used during production means an increase in savings, how much can a business expect to save through using Ecofont? Executives at Spranq claim that a business with 5,000 workers could trim over $100,000 from annual printing costs by using Ecofont. Spranq also claims Ecofont users can also save up to a quarter of their costs on either ink or toner by using this typeface.

Unfortunately, like many green practices, choosing Ecofont may not come without a sacrifice. When printed at sizes larger than its preferred size (10 points), the empty circles incorporated into each character become increasingly visible and lead to a less-than desirable result on the page. Despite this arguably large design drawback, if the claims about Ecofont hold true, it’s a worthy addition to your font library.

For your free copy of Ecofont, visit ecofont.edu