Fox Run Golf Outing & Event Menu Design

Fox Run Golf Club Menu 2

In April, Scott Creative had the pleasure of working with Fox Run Golf Club (Council Bluffs, IA) on a redesign of their Golf Outing & Event Menu. Greg G., General Manager for Fox Run, contacted me about making changes to a design that the club had been using for several years. Greg had seen the work Scott Creative had done for Oakwood Country Club (Kansas City, MO) and was hoping I could help him with his design needs.

Greg had several changes to the menu, such as item and pricing information, but beyond those changes, Greg was looking for an attractive piece that would echo all that Fox Run has to offer. This new design highlights several new menu items, photos of the course, clean typography and strong branding of the club. The finished size is 8.5″ x 5.5″, scored and folded and was printed on 65# gloss cover.

Fox Run Golf Club Menu

In August, work was completed on a secondary print piece, a Wedding & Banquet Menu (below). This 12-page booklet includes information on the club’s policies, rental rates, dining options and testimonials from couples that have held events there in the past. The layout includes several photos of the clubhouse and grounds, room setups and meals. The finished size of this piece is 8.5″ x 5.5″, scored and folded, printed on 65# gloss cover.

Fox Run Wedding & Banquet Booklet

Mmmazing Packaging, Design for M&M’s Global Brand

Designworks the design studio at New York City’s BBDO advertising agency, recently worked with Mars Inc.to develop a comprehensive global brand book for M&M’s, a printed piece that merges five marketing components of the company (identity, packaging, communications, tone of voice and characters) into one package. What Designworks did was produce a fun, beautifully designed piece for use by M&M’s global marketing directors and creatives for branding purposes.

The packaged set is composed of five separate books or guides, each with a colored cover of M&M’s candies, provides insight into an individual marketing program and is accompanied by additional resources on DVD. All five books fit neatly in a bookshelf box with a die cut allowing dozens of M&M’s to peek through.

Additional Links & Media

The Art of Building a Brand: CEOs from BBDO Worldwide, Global Fluency, Stanton Crenshaw Communications & More on the Secrets Behind Successful Branding Strategies (Inside the Minds Series)
Box Bottle Bag: The World’s Best Package Designs
Package Design Book
Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work

Pacific Paint Makes a Splash with ‘Creatures’ Ad Campaign

At this point you may have seen Sherwin-Williams’ brilliant Color Chip ad campaign either in print or on TV, and it’s worth noting they aren’t the only ones out there getting creative when it comes to selling paint. Boysen Paints recently released a series of ads where paint droplets, splashes and other forms captured on camera take on the appearance of various creatures. Aside from Pacific Paints (licensed by Boysen Paints) being the number one paint used in the Philippines, it’s also the only paint accredited with Responsible Care; a global initiative to improve the safety of products and their effects on the environment.

For several years, Pacific Paints has worked with the creative team at the Philippines-based agency TBWA\Santiago Mangada Puno. This year, they picked up where they left off with 2009’s award-winning Flower campaign (examples both here and here), this time exploring a variety of land and sea-dwelling creatures. The creative team and photographers used a variety of splashing and dripping techniques in conjunction with gallons of Boysen Paints to create bright, dynamic likenesses of a jellyfish, snail and a mantis.

In a sense, this campaign really takes it back to basics: no special post production effects were used. Utilizing high-speed photography, strobe lights and various splashing implements such as water pumps and mixing bowls, the team was able to create some beautiful images. Imposed on black backgrounds, the vibrancy and forms of each color come through in an arresting way while well-placed branding and minimal copy contribute to a clean overall design.