In April, Scott Creative had the pleasure of working with Fox Run Golf Club (Council Bluffs, IA) on a redesign of their Golf Outing & Event Menu. Greg G., General Manager for Fox Run, contacted me about making changes to a design that the club had been using for several years. Greg had seen the work Scott Creative had done for Oakwood Country Club (Kansas City, MO) and was hoping I could help him with his design needs.
Greg had several changes to the menu, such as item and pricing information, but beyond those changes, Greg was looking for an attractive piece that would echo all that Fox Run has to offer. This new design highlights several new menu items, photos of the course, clean typography and strong branding of the club. The finished size is 8.5″ x 5.5″, scored and folded and was printed on 65# gloss cover.
In August, work was completed on a secondary print piece, a Wedding & Banquet Menu (below). This 12-page booklet includes information on the club’s policies, rental rates, dining options and testimonials from couples that have held events there in the past. The layout includes several photos of the clubhouse and grounds, room setups and meals. The finished size of this piece is 8.5″ x 5.5″, scored and folded, printed on 65# gloss cover.
In March 2011, Scott Creative was contacted by Ryan, owner of RC Remodeling, a residential restoration/remodeling business based in Omaha, Nebraska. Ryan approached us to design his newly formed business’ logo and a basic identity package. It was important to Ryan that his logo present his business as a professional, reliable source in the eyes of his customers, and accomplish that goal, we agreed that a cleanly designed, simple and contemporary logotype was the right solution.
The design process consisted of researching how similar businesses have branded themselves, finding our approach and then presenting Ryan with a series of comps that addressed the goals outlined in project. The logotype’s construction called for a contemporary sans-serif typeface that works well in various applications. Deciding on the Museo typeface, we then created a series of design concepts utilizing transparency and overlay as contemporary design elements.
After choosing one logotype for further development, we then implemented combinations of contemporary colors before arriving at this design. The finalized logotype scales nicely and works well across various platforms, whether in print or on-screen. The logotype, typefaces and additional branding elements are integrated into both a business card and a letterhead.
Designworks the design studio at New York City’s BBDO advertising agency, recently worked with Mars Inc.to develop a comprehensive global brand book for M&M’s, a printed piece that merges five marketing components of the company (identity, packaging, communications, tone of voice and characters) into one package. What Designworks did was produce a fun, beautifully designed piece for use by M&M’s global marketing directors and creatives for branding purposes.
The packaged set is composed of five separate books or guides, each with a colored cover of M&M’s candies, provides insight into an individual marketing program and is accompanied by additional resources on DVD. All five books fit neatly in a bookshelf box with a die cut allowing dozens of M&M’s to peek through.
At this point you may have seen Sherwin-Williams’ brilliant Color Chipad campaign either in print or on TV, and it’s worth noting they aren’t the only ones out there getting creative when it comes to selling paint. Boysen Paints recently released a series of ads where paint droplets, splashes and other forms captured on camera take on the appearance of various creatures. Aside from Pacific Paints (licensed by Boysen Paints) being the number one paint used in the Philippines, it’s also the only paint accredited with Responsible Care; a global initiative to improve the safety of products and their effects on the environment.
For several years, Pacific Paints has worked with the creative team at the Philippines-based agency TBWA\Santiago Mangada Puno. This year, they picked up where they left off with 2009’s award-winning Flower campaign (examples both here and here), this time exploring a variety of land and sea-dwelling creatures. The creative team and photographers used a variety of splashing and dripping techniques in conjunction with gallons of Boysen Paints to create bright, dynamic likenesses of a jellyfish, snail and a mantis.
In a sense, this campaign really takes it back to basics: no special post production effects were used. Utilizing high-speed photography, strobe lights and various splashing implements such as water pumps and mixing bowls, the team was able to create some beautiful images. Imposed on black backgrounds, the vibrancy and forms of each color come through in an arresting way while well-placed branding and minimal copy contribute to a clean overall design.
Today, the United States Mint is not only the sole authorized producer of American currency, but is also the world’s largest coin maker. Unfortunately, in spite of a long, rich history that stretches back to it’s founding more than 200 years ago, many Americans face a general lack of understanding to the breadth of the Mint’s offerings as consumers.
To address this problem, the Mint recently turned to branding firm Siegel+Gale, who has begun a complete overhaul of the Mint’s branding through a new campaign, “Connecting America Through Coins”. This new campaign started with a complete overhaul of the Mint’s existing logo. The new symbol of a coin flipping in the air, embodies an optimistic spirit that is symbolic of core American values and the everyday commerce of our country. The logo’s craft and detail embody the artistic excellence the organization strives for in everything it produces, while the stars and stripes stand for the United States Mint’s connection to the nation. Lastly, the stars represent the six United States Mint facilities, as well as America’s six circulating coins (Siegel+Gale).
“We wanted to develop a simple and elegant promise that would act as a foundation for the United States Mint to more clearly communicate the influence it has on us all,” (David Srere, co-president and chief executive officer, Siegel+Gale.)
With a new logo and visual identity system in place, Sigel+Gale has also overhauled the Mint’s Annual Sets. The new packaging reflects a simple, creative and elegant design sophistication that unites sets of coins into a concise family while still portraying the unique origin and heritage of each coin in the set. The resulting package and certificate of authenticity designs echoed the elegance and unity of the United State Mint’s brand promise and identity (Sigel+Gale).
Look for the US Mint’s new branding and identity on all 2011 Annual Sets.