Looking at the Glass Half Full – Communicating Optimism through Design

This October, Positive Posters announced the finalists for their 2010 Exhibition. Held annually between July and October, the goal of each annual design competition is to inspire individuals through positive visual messages. Founded in 2009 by graphic designer Nick Hallam, Positive Posters is a non-profit international poster competition run by volunteers based in Melbourne, Australia. This year, designers were asked to work with the theme of “A Glass Half Full”.

 

"It's a Matter of Perspective" by Hailey McKenzie

“Optimism is a matter of perspective. Perspective gives us a point of view and a choice… a choice to see the world in different ways.” (Hailey McKenzie)

 

"Us" by Hilary Sloane

“Yes, there are many things wrong in the world, but perhaps we can see it as giving us something to do.” (Hilary Sloane)


"Turn that frown upside-down!" by Jesse Mallon

“By flipping the letters upside down the audience is invited to take a second look at the poster to understand, and be inspired by, its message.” (Jesse Mallon)

The work of this year’s 30 finalists represents a design aesthetic that is as diverse as their creators, which come from all over the world: Australia, England, Hong Kong, Thailand, the United States, South Korea and a host of other nations. These designers each bring their own unique understanding of what optimism means to them.

2009’s competition brought in over 300 entries from 53 countries. Peter Chmela’s winning entry, Smile, traveled as far as North Pole, where it was photographed.

2009's winning entry at the North Pole.

 

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Bottle Babies

Evian: Live Young

You may not  be a fan of bottled water for a number of reasons, but a powerful new ad campaign by Evian might just want to make you grab a bottle and get back in touch with your inner child.

With intentions to symbolize the effect Evian’s product has on people of all ages and ethnic groups. Each individual, with Evian in hand wears a screen-printed T-shirt of a baby’s body; implying a more youthful version of themselves. All this is done in an effort to back up Evian’s new tagline: “Live Young”. The various photos make a powerful, enlivening – and somewhat comedic – statement.

“Refreshing, accessible, simple and minimalistic, this campaign describes youth in a universal language that is easily understood” (Communication Arts). The campaign was created by Paris-based BETC Euro RSCG, the campaign recently launched in Singapore, Thailand, Australia, Russia, China and Qatar.