Campaining for the Art Deco Capital of the World – Napier City

In the 1930’s, a powerful earthquake struck Napier City, New Zealand. Striking in the heart of the Art Deco era, it was rebuilt according to those sensibilities. While a lot has changed in art & design since then, Napier City today still stands as a testament to the Art Deco style and has become known as one of the world’s foremost Art Deco cities.

To claim ownership of the tile of the “Art Deco City” and to promote its image as such, the Napier City Council turned to New Zealand’s Adplus Communications to help them with their campaign. Consisting of signage and posters, Adplus created adhered to the Art Deco-style in their design and implementation, advertising notable areas, including the seaport, airport and key roads into the city.