Written by Bill Glazer, a marketing consultant, coach and copywriter, Outrageous Advertising contains over 100 ready-to-use examples of how to use creative marketing and advertising strategies online and off, including samples of:
newspaper and magazine ads
Also included with the book is a bonus certificate for a free CD, containing over 100 full-color images of advertising examples from the book!
In mid-August 2011, Scott Creative was contacted by Hustad Companies, Inc. for assistance with a billboard design. Hustad, a residential roofing and siding company serving the Omaha Metro Area (as well as the Twin Cities, Hudson and Madison, Wisconsin) was seeking to advertise to the thousands of individuals in the Omaha Metro and Council Bluffs areas whose homes were recently damaged in a torrential hail storm.
As this recent storm afforded Hustad a very short window of time to take advantage of an advertising opportunity, a billboard design needed to be drafted, approved and then delivered for printing & production by Lamar within a very short time frame. Completed within a day or receiving Hustad’s request, it’s a great example of Scott Creative’s capability to work quickly on behalf of our clients, even when given such a short time frame to finish a project.
The billboard will appear in several locations in Council Bluffs, Iowa, starting in late August of 2011.
Impressions by Kathleen specializes in unique maternity, birthing, newborn, family, senior and wedding photography. After helping Kathleen bring a face to her brand with a new logo earlier this year, I recently wrapped up designs for a poster, rack card and vehicle graphics. In addition to the design itself, Scott Creative also developed the copy for each piece.
The copy reads: “Specializing in unique maternity, birthing, newborn, family, senior and wedding photography, Impressions by Kathleen puts the wow factor in life’s most precious moments. Our photography packages give you the choice to print as you wish for memories that last a lifetime! To book an appointment or request more information, contact us today!”
The posters, rack cards and rack card displays were printed by Digital Express, a digital printing shop in Omaha, Nebraska.
In the digital age, some of the most coveted American brands have discovered that there’s still a lot to be said for that which is tangible and authentic. Lately, many American brands have been exploring these concepts in their advertising campaigns. For Jack Daniels, a letterpress and woodcut poster campaign is the most recent approach.
Arnold Worldwide, working on behalf of Jack Daniels, turned to letterpress printer Yee-Haw Industries of Knoxville, Tennessee to create a series of 10 patriotically themed posters.
“Jack has always been an iconic symbol of the independent spirit. So to reinforce that ideology, we created a campaign that championed the independent spirit of Americans,” (Arnold Worldwide).
From start to finish, each poster in the series took three days to complete. Yee-Haw’s authentic print-making process includes sketching each design, carving individual blocks/plates, setting type and then printing each poster. For added authenticity, a bit of Jack Daniels is inked into each poster in the series. The original letterpress and woodcut artwork was then used as inspiration for large outdoor hand-painted murals found across the nation. Arnold Worldwide documented the print process in a short video (below).
Arnold Worldwide took the campaign one step further by building the “Jack Independence” Facebook app. App users can customize an original poster design and then share their creation. If you’d rather opt for an authentic, limited edition poster, those are available for purchase through Yee-Haw’s Etsy store.
In June, Scott Creative worked with clients ESI and Belgrade Company on a billboard design which focuses on office space for lease at Millennium Plaza (15858 W Dodge Rd, Omaha, NE). After careful planning, additional research and a photo shoot of the interior and exterior of the building, this final design and copy was developed. The billboard appeared near 149th and L Street, facing west. This advertising campaign also included a 6″ x 9″ direct mail piece advertising an open house event that was held at the end of July at Millennium Plaza.