The Nebraska Your Senior Resource Guide

In April 2011, Scott Creative wrapped up another issue of the Nebraska Your Senior Resource Guide for long-time client, Chappelear Marketing Group. Scott Creative’s work on each issue includes sending out ad proofs to participating advertisers, providing assistance with ad design & revisions, the design & layout of each issue and then delivering the press-ready files to the printer for final production. My experience in publication design and layout allows me to provide CMG with a professional, organized and carefully executed design process from start to finish, and I have yet to miss a press date.

“Scott Creative has not only brought great value to my Company but has always exceeded expectations,” (Doug Chappelear, CMG Inc.).

The Your Senior Resource Guide – the YourSRG for short – provides a wealth of information concerning housing and health care solutions for older adults and their loved ones. Each guide is composed of relevant information regarding independent & assisted living, skilled nursing, adult day services, hospice and in-home care. Each guide is also made up of an extensive directory of hundreds of senior housing communities throughout the state of Nebraska, including phone numbers and addresses for each location. Production of the guide is made possible through the advertisements of some of the area’s preeminent senior housing and health care providers. The guide is distributed on a quarterly basis to hundreds of these communities and centers, including state area agencies on aging.

The Nebraska YourSRG is printed locally by Printco Graphics (Omaha, NE) on 50# offset paper, with an 80# gloss cover. Each quarterly issue is printed in black and white, with the exception of the cover and advertisements, which are printed in full color. For more information about the Your Senior Resource Guide, or for advertising inquiries, call 1-877-229-6238.

Union Pacific’s “You’ll Find Us” Ad Campaign

Over it’s 150 year history, Union Pacific has become the premiere railroad in the United States, covering 23 states in the western two-thirds of the nation. Now, the company is aiming to reposition itself as the country’s premiere shipping company as well.

Omaha, Nebraska-based advertising agency Bailey Lauerman worked with U.P. on the new campaign, which spans not only print, but tv ad spots and online media as well.

“Today [Union Pacific] is actively redefining freight transportation and helping businesses everywhere ship door-to-door. Our job was to create a compelling campaign that talks directly to shippers, in targeted industries, and help them discover how the logistics experts and Union Pacific might be a great resource for their business.” (Bailey Lauerman)

For the print ads, the creative team at Bailey Lauerman worked with one key component of U.P.’s existing brand: the well-known shield, transformed it into an industrialized three-dimensional form and then placed the object in various business environments. The result is a visual message that conveys the broad reach and heavy influence the company has on a variety of industries. To drive the point home, every print ad includes the headline “Wherever you find business, you’ll find us.”

A construction site, a brewery, a dairy with grazing cattle: the visuals used in these ads position Union Pacific as the shipper of choice for the essential products, ingredients and materials businesses across the nation rely on.

Pacific Paint Makes a Splash with ‘Creatures’ Ad Campaign

At this point you may have seen Sherwin-Williams’ brilliant Color Chip ad campaign either in print or on TV, and it’s worth noting they aren’t the only ones out there getting creative when it comes to selling paint. Boysen Paints recently released a series of ads where paint droplets, splashes and other forms captured on camera take on the appearance of various creatures. Aside from Pacific Paints (licensed by Boysen Paints) being the number one paint used in the Philippines, it’s also the only paint accredited with Responsible Care; a global initiative to improve the safety of products and their effects on the environment.

For several years, Pacific Paints has worked with the creative team at the Philippines-based agency TBWA\Santiago Mangada Puno. This year, they picked up where they left off with 2009’s award-winning Flower campaign (examples both here and here), this time exploring a variety of land and sea-dwelling creatures. The creative team and photographers used a variety of splashing and dripping techniques in conjunction with gallons of Boysen Paints to create bright, dynamic likenesses of a jellyfish, snail and a mantis.

In a sense, this campaign really takes it back to basics: no special post production effects were used. Utilizing high-speed photography, strobe lights and various splashing implements such as water pumps and mixing bowls, the team was able to create some beautiful images. Imposed on black backgrounds, the vibrancy and forms of each color come through in an arresting way while well-placed branding and minimal copy contribute to a clean overall design.

Battleship Posters Are a Hit for JWT

Ovi, a provider of a long list of applications for Nokia phones is now offering the classic game, Battleship, in their online store. To promote the new game, Nokia turned to full service ad agency, JWT Australia New Zealand to design a series of posters. JWT art directors Jordan Young, Steve Back, Murray Bransgrove and their creative team developed a series of posters that depict familiar seagoing vessels studded with gigantic red pegs that anyone who has played Battleship will instantly recognize. Each poster, which combines historic black and white imagery and iconic, larger than life red pegs should be a “hit” with those of us who grew up playing Battleship as well as newcomers now playing the game on Nokia’s mobile devices.

Chipping In

McKinney, a North Carolina-based agency specializing in branding whose clients include Audi, Golds Gym and Sony, recently worked with Sherwin-Williams to develop a multifaceted advertising campaign consisting of TV, print and online media. Four individual print ads feature original paper sculptures created by Matthew Sporzynski, who used multiple color chips/swatches to create each sculpture: flowers in a vase, a toy giraffe, a bird house and an ice cream cone. The campaign focuses on the process of selecting a color and how color can be used to tell a story while showcasing the immense selection of colors – 1,500 of them – available at Sherwin-Williams’ paint stores. The ads will appear in a number of publications, including Architectural Digest, Better Homes & Gardens and Good Housekeeping. Find more information and content on McKinney’s website.