Here in the Omaha Metro Area, we recently had a surprise hail storm that struck parts of town. Realizing that homeowners effected by the storm would have a serious need for the construction and remodeling services that his company offers, Ryan Chappelear, owner of RC Remodeling contacted me for help with a project. Shortly after the storm, Ryan planned to canvas the areas of Omaha most effected by the storm with a simple marketing piece that communicated to homeowners on a personal level, informed them about the services he has to offer and urged them to contact the company for repairs to their home.
The project needed to be completed quickly, so copy was written and the flyer was designed, printed and delivered to Ryan within a few days. At the end of the following week, I learned that this simple marketing piece has been a huge success for RC Remodeling. By the end of the week following the storm, Ryan had 10 new roofing jobs as well as some deck repairs resulting directly from using the flyer. Just goes to show you that while timing definitely plays a role in your marketing decisions, marketing using print design components can still be extremely effective in meeting – or exceeding – your goals.
Do you have your own print marketing success story or advice/feedback to share? Leave a comment below!
In February, I worked with Erik Totten, publisher of Omaha’s Food & Spirits Magazine on the design of their 13th issue. For going on five years, FSM has provided Omahans with some of the best food, spirits and industry-related articles, and this 13th issue is no different. All articles are contributed by local experts while photographers serve up juicy photography. For the latest on Omaha’s growing food & spirits scene, pick up a copy for yourself the next time you’re dining out.
In December 2012, I had the opportunity to work with Omaha Marine Center on the design their 32-page, full color annual sales catalog. Local, family owned and operated for over 30 years, OMC was recently selected as one of the “Top 100 Boat Dealers in America” for the eighth year in a row. They are also recipients of numerous “Best of Omaha” awards.
OMC’s annual Boat Buyer’s Guide is one way OMC provides customers with detailed information on their inventory of new and used boats and additional information on other services, which include boat upgrades/accessories, maintenance, docks and boat lifts. If you’re in the market for a boat or boating accessories, make sure you stop by their showroom on 96th & L Street in Omaha, or visit them online at www.omahamarinecenter.com for more information.
After 80 years in print, Newsweek recently announced it will cease all print publications at the end of this year. Newsweek will consolidate all of its existing publications into a single, worldwide edition named Newsweek Global, targeting a mobile audience.
“Exiting print is an extremely difficult moment for all of us,” says the company’s statement. “But as we head for the 80th anniversary of Newsweek next year we must sustain the journalism that gives the magazine its purpose—and embrace the all-digital future.”
While the publication’s print sales declined nearly 10 percent in the past year, its digital presence has seen significant growth. TheDailyBeast.com now attracts over 15 million unique visitors a month. With data from a recent Pew Research Study indicating that nearly 40 percent of Americans get their news from an online source and mobile device & tablet use growing exponentially, Newsweek felt the time was right for the transition to an all-digital format.
“In our judgment, we have reached a tipping point at which we can most efficiently and effectively reach our readers in all-digital format. This was not the case just two years ago. It will increasingly be the case in the years ahead,” (Baba Shetty, CEO).
The last print edition of Newsweek will be their December 31 issue.
In September, I wrapped up the design and layout of the 12th issue of Food & Spirits Magazine. I’ve been fortunate to have the opportunity to work with the FSM’s publisher, Erik Totten, on several issues, but I have to say that this one in particular was one of my favorites to work on.
In addition to fantastic articles (written by Michael Campbell, Dan Crowell, John Finocchiaro and Ann Summers, to name a few) and mouthwatering photography (by Jacob Herrman and Jessica Orth), what makes this issue particularly special is an activity book section which includes an image search, dot-to-dot and color by number (all illustrated by Jeff King). The 12th issue also marks another first for the magazine: a paper doll and collector’s card found on a die cut insert.
It was a real pleasure working on this latest installment of one of the best local magazines in the area. Look for your own copy in and around the Omaha metro today!