Think Ink

Ecofont Image

Ecofont is a green typeface that aims to save both money and resources through its use.

There are a growing variety of options out there for businesses and people seeking to save money on their production costs: papers made with various percentages of post-consumer waste and soy based inks are both leaving a reduced impact on the environment, but not many of us have considered how our typeface choices could have a similar effect.

Ecofont, a typeface by Dutch marketing firm Spranq, was designed to use less ink in production than other typefaces, in effect saving both money and resources. Based on the sans-serif typeface Bitstream Vera, Ecofont incorporates a number of tiny holes – each about a fifth of a 10-point – into the typeface’s existing characters. Upon printing, excess ink bleeds into these tiny spaces producing the same effect as the typeface it originates from, but results in less ink on the page.

If less ink used during production means an increase in savings, how much can a business expect to save through using Ecofont? Executives at Spranq claim that a business with 5,000 workers could trim over $100,000 from annual printing costs by using Ecofont. Spranq also claims Ecofont users can also save up to a quarter of their costs on either ink or toner by using this typeface.

Unfortunately, like many green practices, choosing Ecofont may not come without a sacrifice. When printed at sizes larger than its preferred size (10 points), the empty circles incorporated into each character become increasingly visible and lead to a less-than desirable result on the page. Despite this arguably large design drawback, if the claims about Ecofont hold true, it’s a worthy addition to your font library.

For your free copy of Ecofont, visit ecofont.edu

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What Type Are You?

What Type Are You?

Visit 'What Type Are You?': a micro-site developed by Pentagram, and discover a typeface that reflects your personality.

Marina Script: emotional, understated, traditional, disciplined; “a 1936 version of a writing style that is centuries old. It is a typeface with delicately emotional swoops and serifs delivered with an aristocratic precision & restraint... apparently, it’s also my personality summed up in a typeface.

Typefaces, and the letters they depict, are a lot like people. They come in all shapes, sizes, weights and forms. Some quietly grace the page while others scream for attention. Some are so wildly popular and well-known that it’s difficult to imagine a world without them while others simply depict the times or a trend.

Pentagram, one of the world’s most respected design firms, has created a site that explores the question: What type are you? The site, narrated by a faceless, Freudian faceless analyst, asks you four personality questions, after which you’re presented with a typeface that reflects your personality most accurately according to your answers. You’ll not only learn a little about yourself, but even a little bit of history behind the typeface which represents you.

Follow this link to try it for yourself (use the password “Character” to enter the site).

Name That Font

the Font Game as it appears on the iPhone & iPod Touch

The Font Game challenges players to correctly identify 34 fonts as quickly as they can.

Being a designer myself, my hope is that I could name more fonts than someone who doesn’t share my profession, or at the very least name as many as the digits on each hand. Comes with the job, right? That’s not to say there isn’t a myriad of people out there that simply have a love of type and want to prove their dedication to themselves – or someone else.
Maybe you’re like me and occasionally build on your knowledge of the ever-increasing library of fonts out there; maybe you’re interested in just learning a little more about typography in an unobtrusive way; maybe you’re already a sucker for all things type related; whatever the case may be, now there’s a game for you. The aptly titled Font Game, an application for the iPhone and iPod touch, which can also be played online, challenges players to identify 34 fonts in as little time as possible – your score depends on it.

Go ahead; try it out and add at least a few more fonts to your ‘typographic repertoire’ – you’ll find there’s a lot more out there than Times, Arial and Courier… you want me to keep going?

Type Hype: Typekit Revolutionizes Font Usage on the Web

Typekit - the easiest way to use REAL FONTS on your website

A new web platform developed by Typekit is revolutionizing the way we use fonts online.

Web Developers and Designers alike are often find themselves frustrated by the limitations the web currently has on font usage. In all actuality, there is a very small pool of fonts individuals can select from for use on their sites that display correctly in any one of the many different web browsers visitors to their web pages may be using without resorting to other, headache-inducing methods of displaying type. Typekit, which has developed a new technology platform to assist web developers and designers with font usage is aiming to change that.

Through their new platform, Typekit has found a way to host a variety of fonts – both free and for purchase – that isn’t only incredibly fast, but it also serves as a kind of buffer for the way different browsers handle various fonts. It also provides an appropriate level of protection against theft of these creations.

Liz Danizco, of Typekit says: “As a Typekit user, one has access to the library of fonts…People just add a line of JavaScript to their markup, tell Typekit which fonts they want to use, and then craft pages the way they always have. Except now they’re able to use real fonts – not images, not Flash, not substitutes.”

The future is now!

For an example of Typekit at work, visit the Times Skimmer. For more information on Typekit as well as a step-by-step explanation of integrating Typekit into your current site, visit this blog.