This September, Scott Creative completed a brochure design for Active Motion Chiropractic (Omaha, NE). Dr. Tyler Baker was looking for a brochure that could be used to explain the benefits of choosing chiropractic for treatment, his unique treatment model and available treatments.
Copy is accompanied by several high quality stock photos. The tri-fold, six-panel design was printed on 80# gloss text in full-color. At a scored and folded finished size of 11″ x 4.25″, the brochure is a little larger than the average brochure.
In May of 2012, Hustad Companies, Inc., a roofing and property management company was attending RECon in Las Vegas and called on Scott Creative to design a series of marketing pieces targeting prospective customers. With 1,000 exhibitors and more than 30,000 in attendance over the course of three days, RECon is one of the largest industry conventions around.
“We had a custom-built trade show booth for our inaugural appearance at RECON in Las Vegas – at a cost of over $40,000. We realized that our existing branding, colors and logo wouldn’t really fit with any of the concepts we were looking at. Scott Creative was able to completely rebrand our company image, from the logo and colors down to the tag line. ” said Spencer L., a consultant for Hustad Companies.
The print pieces integrate Hustad Companies new logo into a folder, double-sided folder inserts, a rack card and business cards. Estimates obtained from printers in Las Vegas showed that printing there was going to be more expensive than anticipated, so each piece was printed locally in Omaha and then shipped to Hustad’s booth at RECon. Printing and shipping took under a week and the deliverables were waiting there for Hustad’s employees when they arrived at RECon.
“We were going to use a printer out of Vegas who was the preferred contractor for the tradeshow, but Scott Creative saved us thousands on printing costs by sourcing locally and utilizing expedited shipping methods.”
This project in particular is a great example of Scott Creative’s ability to provide professionally designed print work on time while also working on the client’s behalf to ensure they’re getting the most out of their print investment.
In April, Scott Creative had the pleasure of working with Fox Run Golf Club (Council Bluffs, IA) on a redesign of their Golf Outing & Event Menu. Greg G., General Manager for Fox Run, contacted me about making changes to a design that the club had been using for several years. Greg had seen the work Scott Creative had done for Oakwood Country Club (Kansas City, MO) and was hoping I could help him with his design needs.
Greg had several changes to the menu, such as item and pricing information, but beyond those changes, Greg was looking for an attractive piece that would echo all that Fox Run has to offer. This new design highlights several new menu items, photos of the course, clean typography and strong branding of the club. The finished size is 8.5″ x 5.5″, scored and folded and was printed on 65# gloss cover.
In August, work was completed on a secondary print piece, a Wedding & Banquet Menu (below). This 12-page booklet includes information on the club’s policies, rental rates, dining options and testimonials from couples that have held events there in the past. The layout includes several photos of the clubhouse and grounds, room setups and meals. The finished size of this piece is 8.5″ x 5.5″, scored and folded, printed on 65# gloss cover.
Scott Creative recently worked with Food & Spirits Magazine to wrap up the magazine’s 11th issue. Putting together a magazine may seem like a daunting task considering all the preparation, planning and attention to detail that’s involved, but working with FSM has always been a rewarding experience.
The challenges of magazine layout are numerous: working within the restraints of a final page count, collecting editorial and photos, making image and text work together to create interesting page layouts – just to name a few. In the end though, it’s tough to beat the smell of a freshly pressed magazine – not to mention the pride all those involved in the process feel after seeing it for the first time.
I’m proud of this most recent issue of FSM and it has plenty to offer readers. Aside from a healthy dose of local food, spirits and industry-related news, readers will find several interesting articles covering a wide range of topics. Look for your free copy at your favorite bar or restaurant in the Omaha Metro area this April.
Spencer L., a friend of mine with a background in commercial and residential real estate, recently approached Scott Creative about designing an identity for his new business venture, Spencer Investments. After researching other brokerages’ identity design approach, we decided on a simple, elegant identity that aims to establish a sense of trust and experience in the brokerage & investment services Spencer provides.
The logo combines an uppercase ‘S’ and ‘I’ within a larger polygon representing a keystone: an architectural reference to residential and commercial real estate. Additional line work applied to the letterforms gives them some depth, resulting in a chiseled look. The type centered below the image is set in Adobe Caslon Pro, an attractive serif font that ties in well to the services provided by the company.