Bring Print Back into Your Marketing Mix in 2016

Happy New Year, everyone! I hope you had a wonderful holiday season! This time of year, many of us are working on keeping to our New Year’s resolutions, while giving some thought to how we can make the most of the year ahead of us.

While you’re planning how to utilize those valuable marketing dollars over the year ahead, don’t discount the power of a great direct mail campaign. While it’s vital to have an online presence, print media is still a viable source for generating business. According to some studies, even Millennials (people between the ages of 18 and 34) prefer direct mail over digital marketing messages. When asked whether they would prefer to receive promotions via email or direct mail, 90 percent of people from this age group stated a preference for direct mail.

As the industry struggles with the effects of ad-blockers and consumers’ growing impatience with the messages relayed to them on-screen, could we see a shift back to print?

Print advertising and media may be in decline, but that’s not to say that you shouldn’t consider print as an additional marketing/advertising channel as well. Late last year, ad-blockers went mainstream with 13.2 million people in the U.S. alone using ad blocking software. According to Eyeo, this is a 23 percent increase from the same period a year before. Additionally, skipping those TV ads is increasingly becoming easier thanks to DVRs and new products such as TiVo’s Bolt, a device that allows users to skip entire commercial breaks with the push of a button.

As the industry struggles with the effects of ad-blockers and consumers’ growing impatience with the messages relayed to them on-screen, could we see a shift back to print? Is a better, more focused and influential use print to communicate our marketing and advertising messages on the horizon? I suppose we’ll see: we’re all going to have to get a lot more creative when it comes to relaying messages.

Here’s a short list of the many things that Scott Creative can help you with as you’re working on your marketing and advertising plans for the year ahead:
• Branding and logo design
• Print and email newsletters
• Business cards
• Banners, displays and promotional items
• Direct mail pieces
• Brochures and rack cards
• Print advertisements
• Magazines
• Print quotes/estimates

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s