Newsweek Going Fully Digital in 2013

Newsweek on iPad

After 80 years in print, Newsweek recently announced it will cease all print publications at the end of this year. Newsweek will consolidate all of its existing publications into a single, worldwide edition named Newsweek Global, targeting a mobile audience.

“Exiting print is an extremely difficult moment for all of us,” says the company’s statement. “But as we head for the 80th anniversary of Newsweek next year we must sustain the journalism that gives the magazine its purpose—and embrace the all-digital future.”

While the publication’s print sales declined nearly 10 percent in the past year, its digital presence has seen significant growth. TheDailyBeast.com now attracts over 15 million unique visitors a month. With data from a recent Pew Research Study indicating that nearly 40 percent of Americans get their news from an online source and mobile device & tablet use growing exponentially, Newsweek felt the time was right for the transition to an all-digital format.

“In our judgment, we have reached a tipping point at which we can most efficiently and effectively reach our readers in all-digital format. This was not the case just two years ago. It will increasingly be the case in the years ahead,” (Baba Shetty, CEO).

The last print edition of Newsweek will be their December 31 issue.

 

Source: A Turn of the Page for Newsweek

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