Very soon, New Orleans could become the first major city in the U.S. to not offer a daily paper. Beginning this fall, Advance Publications, Inc., owner of the 175-year-old Times-Picayune newspaper has plans to offer the paper only three days a week.
“Almost nine million people visit New Orleans every year. What message is sent when there is no daily local paper to provide the news, sports, and local information that these visitors need?” (Ralph Brennan, President of the Ralph Brennan Restaurant Group)
In response to the announcement, New Orleans metro area advertisers and businesses are fighting the measure by joining The Times-Picayune Citizens’ Group and urging that the newspaper remain a daily publication. Advertisers and local business leaders say that the daily paper is a key contributor to the success of their individual businesses and to the economic vitality of New Orleans. The Times-Picayune reaches 75% of the New Orleans population every day.
“For this city to be considered a major U.S. market in the eyes of international companies, the Times-Picayune‘s daily printing is critical.” (Tiffany Adler, Vice President of Coleman E. Adler & Son)
While that may not mean much to you if you’re not a local, could this be a sign of things to come elsewhere? If your local paper made a similar move, how would it affect businesses and advertisers in your area? Leave a comment below!