Spencer L., a friend of mine with a background in commercial and residential real estate, recently approached Scott Creative about designing an identity for his new business venture, Spencer Investments. After researching other brokerages’ identity design approach, we decided on a simple, elegant identity that aims to establish a sense of trust and experience in the brokerage & investment services Spencer provides.
The logo combines an uppercase ‘S’ and ‘I’ within a larger polygon representing a keystone: an architectural reference to residential and commercial real estate. Additional line work applied to the letterforms gives them some depth, resulting in a chiseled look. The type centered below the image is set in Adobe Caslon Pro, an attractive serif font that ties in well to the services provided by the company.