For several months, Scott Creative has been assisting Oakwood Country Club (Kansas City, Missouri) with their marketing and communications needs. My work for this client includes trade show banner designs, print advertisements and now, their club newsletter. In June 2011, I began evaluating their newsletter and identifying areas of improvement in this vital piece of communication.
What I learned from conversations with general manager, Chris B., is that what Oakwood needed was a monthly newsletter with a professional feel that engaged their members. Once a new design template was approved, work on the July 2011 was underway. My wife, Sarah (S. Scott Photography) and I traveled to Kansas City to shoot staff photos for the newsletter, as well as photos of the course, clubhouse and surroundings for use in future marketing/communications materials.
This new design is intended to help Oakwood connect and communicate with their club’s members in a way the previous version was unable to. A clean, three-column layout includes staff articles accompanied by photos, information on upcoming events, photo galleries of previous events and a monthly calendar. Printed on tabloid size paper, the newsletter is saddle stitched, folded and then mailed to Oakwood Country Club’s members.