Nissan LEAF Featured in a Smokin’ New Billboard

Since it’s introduction to the American market in December 2010, Nissan has been making a major push to raise awareness of the company’s first 100% electric vehicle – the LEAF.  A backronym for Leading, Environmentally friendly, Affordable, Family car, the LEAF has a range of just over 70 miles per charge and boasts a 99 mpg gas equivalent. Ad agency TBWA\Chiat\Day was hired to oversee the design of this gem (above), placed at the 2011 New York International Auto Show.

The billboard is composed of two separate panels: one featuring a larger than life car exhaust, complete with a smoking tailpipe (don’t worry – it’s environmentally friendly), and a second panel which highlights the LEAF. Copy reads: “The auto show has over 1,000 of these. But only one 100% electric, zero-tailpipe Nissan LEAF”. Creative visuals and great copy send a strong message to visitors of the auto show this year, and just might persuade more than a few drivers to consider purchasing the LEAF.

View this video clip to see the billboard in action.

Additional Links & Media

Great American Billboards: 100 Years of History by the Side of the Road

One thought on “Nissan LEAF Featured in a Smokin’ New Billboard

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s