“Courageous. Confident. Vital. A brave new color, for a brave new world. Let the bold spirit of Honeysuckle infuse you, lift you and carry you through the year. It’s a color for every day – with nothing “everyday” about it,” (Pantone Color Institute)
Looking back at Pantone’s 2010 Color of the Year, turquoise, Pantone says the blue-green hue served as an escape from the many socioeconomic issues we faced over the past year. For many, 2010 was a long year fraught with numerous obstacles in our paths to business growth, stability or individual feelings of happiness and well-being. Considering these challenges, it’s no doubt that escapism was on the minds of many people.
With the 2011 Color of the Year, Pantone is doing their part to ensure the new year is different. Honeysuckle, which has been named Pantone’s 2011 Color of the Year, gives a much different representation of the year ahead. Encouraging and uplifting, Pantone says the dynamic, reddish-pink color emboldens us to face our everyday struggles with a new enthusiasm. It is meant to instill us with the confidence, the courage and the spirit that we all need to acquire – or maintain – to enthusiastically face the challenges of the year ahead.
“In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues,” (Leatrice Eiseman, executive director, Pantone Color Institute)
So even if you’re not a fan of pink, draw some inspiration from Honeysuckle. Pick yourself up, take a deep breath, remember the lessons you undoubtedly learned this past year and go forward with a new, revitalized vigor in 2011.