Unisource, The Print Council and the Relevance of Print Media

Businesses rooted in the print industry are passionate about role print plays and don’t have any plans to back down in the face of the digital age any time soon. This is evident in the ongoing Power of Print campaign by media giants Time Inc., Conde Nast, Hearst Meredith Corp. and Wenner Media. Starting in May 2010 (April for weeklies), the $90-million campaign aims to inform readers and advertisers alike about the steadfast relevance of printed media.

This August, Unisource Worldwide Inc., one of the largest distributors of printing and imaging papers, packaging, supplies and equipment in North America, showed just how relevant they feel the print industry still is by announcing their commitment to match any $100,000 grant to the Print Council made by any additional members of the group up to September 30, 2010.

“This partnership demonstrates Unisource’s commitment to educating both our own printing industry as well as the creative design, media and marketing communities about why they should continue to include print in their overall marketing mix,” (Al Dragone, CEO, Unisource Worldwide Inc.).

Made possible through the donations by sponsors such as the U.S. Postal Service, Heidelberg USA, Hewlett-Packard, Mohawk Fine Papers and a number of others, the Print Council has worked to promote, develop and advance the market for print media through education, awareness and research for a number of years. A free newsletter provided by the Print Council, Print in the Mix, informs consumers and industry professionals about the great influence of print media through case studies and research.

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