Chipping In

McKinney, a North Carolina-based agency specializing in branding whose clients include Audi, Golds Gym and Sony, recently worked with Sherwin-Williams to develop a multifaceted advertising campaign consisting of TV, print and online media. Four individual print ads feature original paper sculptures created by Matthew Sporzynski, who used multiple color chips/swatches to create each sculpture: flowers in a vase, a toy giraffe, a bird house and an ice cream cone. The campaign focuses on the process of selecting a color and how color can be used to tell a story while showcasing the immense selection of colors – 1,500 of them – available at Sherwin-Williams’ paint stores. The ads will appear in a number of publications, including Architectural Digest, Better Homes & Gardens and Good Housekeeping. Find more information and content on McKinney’s website.

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