A Sustainable Shoebox for PUMA

Clever Little Bag

As sustainable packaging practices are becoming ever more popular, many businesses continue to question whether or not such practices are worth the associated price tag. While it may have cost more to go with that special grade of PCW paper a few years ago, there simply is no reason not to incorporate sustainable materials into manufactured goods today. While big business continues to question the price tag associated with “going green”,  our landfills continue to grow at a fearful rate, aided in part by the enormous amount of excess packaging and material which is continually produced by these companies only to be thrown out later.

Boxes contribute to millions of tons of waste each year, and even with proposed second uses, they are eventually thrown out (Communication Arts).

Fortunately, PUMA is one of the industry giants that is trying to do their part to lighten the load we place on the environment. The shoemaker recently partnered with award-winning industrial design and branding firm fuseproject, which churned out what founder Yves Behar calls the “Clever Little Bag”. Intended to conform to PUMA’s long-term sustainability program, this revolutionary new packaging system is designed as a cleaner, greener solution to the tissue-filled shoebox of yesteryear.

Clever Little Bag 2

The result of 2,000 designs and 21 months of packaging research, this innovative packaging system uses 65 percent less cardboard than the standard shoebox, ships for less and eliminates the need for a shopping bag. Adorned with the PUMA logo, each recyclable bag serves a dual purpose as it protects the shoes in each package and can then be used as a tote post-purchase. Only a single, die-cut cardboard element is used in each package and requires minimal assembly.

PUMA claims implementation of this new packaging system will cut water, energy and fuel consumption through the manufacturing process by more than six percent a year, saving over eight tons of paper and one million liters of both water & fuel oil. In addition, the new system is projected to save an equivalent of 275 tons of plastic retail bags and will keep 10,000 tons of CO2 out of the air. PUMA plans to implement this new system in 2011.

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