Ask people what BP stands for nowadays and you might get some interesting answers: Bankrolling Pollution; Burning Platforms; Broken Promises.
That recognizable green and yellow sunburst we all know so well is increasingly looking more and more out-of-place considering the massive amount of oil that’s been spilled in the Gulf of Mexico over the last month. It’s a bit ironic that an oil company that chooses to position itself as progressive and environmentally friendly one is now at least partially to blame for what will be known as one of the greatest environmental disasters of our time.
Through the month of June, Greenpeace is holding a design competition to rebrand BP. Though the competition was originally established to raise awareness of the company’s interest in harvesting oil from Canadian tar sands (a process that may produce up to four times as much Carbon Dioxide as conventional drilling), news and video from the gulf oil spill should only give participants more fuel – ahem, inspiration for their designs. Greenpeace plans to implement the winning design in international campaigns. The growing collection of entries can be viewed as a social commentary on the oil giant’s business practices as well as a record of current events. Check out some of the entries on flickr.