Think Ink

Ecofont Image

Ecofont is a green typeface that aims to save both money and resources through its use.

There are a growing variety of options out there for businesses and people seeking to save money on their production costs: papers made with various percentages of post-consumer waste and soy based inks are both leaving a reduced impact on the environment, but not many of us have considered how our typeface choices could have a similar effect.

Ecofont, a typeface by Dutch marketing firm Spranq, was designed to use less ink in production than other typefaces, in effect saving both money and resources. Based on the sans-serif typeface Bitstream Vera, Ecofont incorporates a number of tiny holes – each about a fifth of a 10-point – into the typeface’s existing characters. Upon printing, excess ink bleeds into these tiny spaces producing the same effect as the typeface it originates from, but results in less ink on the page.

If less ink used during production means an increase in savings, how much can a business expect to save through using Ecofont? Executives at Spranq claim that a business with 5,000 workers could trim over $100,000 from annual printing costs by using Ecofont. Spranq also claims Ecofont users can also save up to a quarter of their costs on either ink or toner by using this typeface.

Unfortunately, like many green practices, choosing Ecofont may not come without a sacrifice. When printed at sizes larger than its preferred size (10 points), the empty circles incorporated into each character become increasingly visible and lead to a less-than desirable result on the page. Despite this arguably large design drawback, if the claims about Ecofont hold true, it’s a worthy addition to your font library.

For your free copy of Ecofont, visit ecofont.edu

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