Since 1971, the New York City Health Department has distributed free contraceptives to New Yorkers in an effort to promote safe sex and stem the spread of disease. Despite decades of disease control/prevention and promoting personal responsibility, their cause has gone relatively unknown until recent times, when the now-iconic NYC Condom packaging was developed.
In an effort to keep their campaign relevant and reinforce a focus on safer sex, the NYC Health Department is currently holding a package design contest for their upcoming year’s prophylactic supply: 41 million condoms strong. The winning design will grace the packaging of a special, limited-edition NYC Condom wrapper, which will be unveiled later this year.
And the Winner is….